There's something about Australia's southern coast...
Its wild and windswept landscape is surrounded by every kind of beauty—sandy surf, breathtaking vistas, rugged mountains. It's here, along the Great Ocean Road, where soil, sun and sea converge to create the perfect home for Merino Sheep and the world's finest wool and sheepskin.
We knew it 20 years ago when we began our journey. And our forefathers knew it back in 1948 when they founded Australia's well-known Jackson Tannery and crafted their first pair of premium sheepskin boots. Nearly seventy years later, we bring three generations of passion, craftsmanship, and knowledge working with the finest natural materials to a new era of craft and style.
And every day, we continue to be inspired by the beauty of our home and the magic of Merino.
Emu began with a love affair, with the beauty of the Australian landscape and a desire for natural, effortless style that thrived in the elements. Honouring our heritage, we now embrace a finer sense of comfort and beauty. Because we believe that true craft lives in the details, quality endures, and style should live long after the season’s end. We believe what we wear should be sensuous. Fashion and function should be harmonious. And life, love and landscape are here to be explored.