In 2005, Ludo, creative director of a leading athletic lifestyle brand, came across an article written by Petr Hlavacek describing the oldest shoes ever found. These belonged to Oetzi, the iceman, and dated back to 3300B.C. The shoes were quite remarkable considering the time period - made of deer skin stitched to a bear skin sole with an internal woven net filled with dried grass and moss for warmth and comfort. Inspired by Oetzi's ingenuity, Ludo realized he could redesign this iconic shoe incorporating today's trend, comfort and technology. Hence the concept of frenchsole shoes was born.