Icebug is an independent Swedish shoe brand that has been challenging the global footwear giants since 2001.
Innovation, creativity and integrity are the driving forces behind Icebug. We really enjoy making functional, good-looking footwear. But in the beginning we were motivated by frustration… Frustration at the choice between slipping and sliding around outdoors or skipping our favorite activities due to the risk of injuries. Giving you the best possible traction is our aim.
A sole with BUGrip® technology is made of a special rubber compound and has 15-17 permanently mounted carbide tip steel studs. The configuration of studs in the tread pattern is engineered and tested for providing optimal traction in real life use. The studs are positioned where there is pressure from the foot during the different phases of the step, and also close to the edge of the sole.
The design of the studs together with the properties of the rubber compound, give these studs a dynamic function. The studs work independently from each other and are not fixed. When weight is applied, the studs can push in toward the surface of the sole depending on how hard the ground is. The dynamic function makes the studs adapt to the surface and provide the best possible all round traction.
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Our spring collection features unique, distinctive pieces infused with comfort.