Conscious of our background and our way of doing things, the idea was to flip the lid on the way we manufacture and package our shoes from start to finish. We wanted to prove that as a footwear company, we could still make fresh, exciting product that was simple, environmentally conscious and at an affordable price.
As a result of this thinking, the Shucoon emerged. It’s a fun, unique and exciting product. It’s environmentally conscious, protected by itself and with reduced packaging considered too, it really does fly the flag for our new eco direction.
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