That simple idea is the foundation of our company. Being ‘ocean minded’ and living an ‘ocean lifestyle’ begins with the inspiration and allure that the world’s oceans and beaches offer each one of us. The Ocean Minded brand enables an individual to identify, visualize, and embrace their personal beach and water-oriented passions in the course of their daily adventure. Whether you’re devoted to surfing in Hawaii, kayaking on the Sea of Cortez, snorkeling over the Great Barrier Reef, or warming up around a campfire in Big Sur, Ocean Minded welcomes you with open arms.
Since 1996, Ocean Minded’s efforts to lead the way as an environmental custodian have been ongoing, with the company’s belief that everything eventually ends up in the ocean. Ocean Minded has been organizing community beach clean-ups around the world and educating customers on the importance of leaving their chosen playgrounds in better condition then when they were found. Clean-up efforts have extended to the mountains and banks of inland rivers and lakes.
Ocean Minded proudly supports the Surfrider Foundation, a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide. Together, we work to address such issues as water quality degradation, beach and surf spot preservation, loss of public beach access and habitat and ecosystem destruction.
Ocean Minded proudly supports The Conservation Alliance, the most visible and effective conservation organization in the outdoor industry. With more than 170 member companies, The Conservation Alliance is dedicated to the protection of wild places for their habitat and recreation values. The Alliance achieves their goals by granting its collective annual membership dues to grassroots environmental organizations.
Sharing a vision for a healthy environment, Ocean Minded and Wyland work together to inspire others to have a positive impact on the earth through unique art and eco-conscious footwear. Wyland’s commitment to environmental conservation over the last thirty years is widely recognized through his renowned Whaling Wall project, a series of 100 monumental marine life murals in 100 cities throughout the world. His paintings, sculptures, and photography have raised global awareness, and his non-profit Wyland Foundation supports numerous conservation programs, including new partnerships with the US.
We can no longer deny that our planet is rapidly becoming a crowded and polluted place. Ocean Minded™ believes we should utilize recycled and sustainable materials in our footwear, apparel, and accessories whenever possible, and we consistently strive to achieve this.
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Our spring collection features unique, distinctive pieces infused with comfort.