ALOHA WAS BORN IN HAWAII, BUT IT IS A SPIRIT NOT BOUND BY GEOGRAPHY.
Olukai began with the goal to create footwear that is durable, comfortable, and stylish for watersport and ocean lifestyles. We strive to find the greatest quality in our every day experiences, and in turn, we value high quality material and fine craftsmanship when it comes to our shoes.
Today, we view our story as part of a continuing journey that has been carried on from our ancestors who have passed their stories, values, and spirit onto us. We believe the key to positive living is less about the ethos and more about the actions of the individual, as well as and inspiring the actions of others.
In Our World Video Series
There is nothing us Planet people enjoy more than talking about shoes! When friends and family ask, “what are your favorite brands?” we naturally rattle off dozens of names we love for their own special reasons. Get to know what it’s like in our world of feel-good footwear as we share our experiences with you.
More than meets the eye.
Behind our premium leathers and rugged synthetics is quality manufacturing. We build all our footwear on true-to-fit lasts so they’ll conform to your feet right out of the box.
Our anatomical footbed is the heart of every pair. With its biomechanically correct shape, it supports and positions your entire foot naturally, allowing you to move through your stride comfortably and correctly. That means reduced foot, leg and back fatigue, better heel cushioning, and no toe gripping.
The finishing touches - embossing, laser etching, hand-stitching - are designed to add character without sacrificing comfort. Inspired by authentic Polynesian art forms, these details honor the diverse cultures of the islands.