The Smartwool commitment
Sheep never hurt anybody. So why should we hurt them to get our wool? We make sure that our sheep can wander free, without having to suffer from harsh livestock management practices.
Like sheep, our New Zealand wool growers would never hurt anybody- especially sheep. We choose our relationships wisely and work with the best growers. We endeavor to always pay a fair price, so our growers never to skimp with their sheep to bring us wool.
Like our sheep, like our growers, we've never hurt anybody. Every piece of SmartWool is procured in a way that is entirely in balance with our sheep, our growers, and our world.