For over 40 years, The North Face has provided an authentic solution to the real needs of athletes.
Named for the coldest, most unforgiving side of a mountain The North Face® has helped explorers reach the most unfathomable heights of the Himalayas. However, The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Now, 40 years after its humble beginnings, The North Face delivers an extensive line of performance apparel, equipment, and footwear that pushes the boundaries of innovation so that you can push the boundaries of exploration. We are proud to be the first choice amongst the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.