In 2003, long before the benefits of barefoot running hit mainstream media, VIVOBAREFOOT became pioneers of the movement by launching the first barefoot shoe with a patented, ultra-thin, puncture-resistant sole to offer maximum proprioception (sensory feedback) with maximum protection. Completely dedicated to the barefoot concept, the purist brand has expanded year over year to inspire people to "live barefoot" in all aspects of their life.
Believing that nature equipped you with everything you need to move naturally, VIVOBAREFOOT understands that there are environmental limitations to conquer your "to do" list. Creating "the right tool for the job" according to Asher Clark, VIVOBAREFOOT's Design Director, is the challenge that footwear brand has willingly accepted. Knowing that what you encounter running down a trail is different than taking the kids to school, VIVOBAREFOOT has developed the widest range of barefoot shoes on the market and provides specialty product across performance, lifestyle, and kids.
VIVOBAREFOOT also believes it's more than just the shoes; it's a lifestyle and contribution to a greater good. Every product is designed with a sustainable concept in mind and eco-friendly materials are actively sourced from all corners of the world. "Sustainable design is just good design" according to Galahad Clark, owner of VIVOBAREFOOT; products that are efficient, durable, lightweight, enjoyed by users, and don't cause any unnecessary harm.
VIVOBAREFOOT encourages every barefoot beginner to fully educate themselves on the benefits of barefoot movement and the skillful transition to an injury-free lifestyle. With the 2012 release of a Harvard study showing runners are 2X more likely to be injured by heel striking than by having a forefoot strike (a characteristic of a skilled barefoot runner), there is the growing need to spread the truth behind the movement. Committed to education, VIVOBAREFOOT teamed up with leading biomechanics expert and "World's Best Barefoot Running Coach", Lee Saxby, to launch the VIVOBAREFOOT Training Clinic.
Introduced in 2011, the VIVOBAREFOOT Training Clinic is designed to be the ultimate resource in barefoot movement education. Following the success of Saxby's eBook - Proprioception: Making Sense of Barefoot Running - The VIVOBAREFOOT Coaching Program launched to certify coaches across the world; specialized to diagnose and correct running form by understanding the science and application of the mental and physical components of running.
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